Experts: “Wellness” Alcohol Is Nonsense

Experts are calling the newest Big Alcohol trend nonsense: “wellness” alcohol.
With health-conscious and fitness trends gaining popularity, the alcohol industry’s newest strategy is to position themselves as wellness/fitness oriented. The strategy specifically targets youth since younger generations are increasingly becoming alcohol free to maintain a healthy lifestyle.
IOGT International has covered the details of how Big Alcohol attempts to capitalize from health conscious younger generations – through product innovations and youth-specific marketing, driven by digital data gathering…