Experts: “Wellness” Alcohol Is Nonsense

Posted on June 12, 2019 in Europe, Europe

Experts are calling the newest Big Alcohol trend nonsense: “wellness” alcohol.
With health-conscious and fitness trends gaining popularity, the alcohol industry’s newest strategy is to position themselves as wellness/fitness oriented. The strategy specifically targets youth since younger generations are increasingly becoming alcohol free to maintain a healthy lifestyle.
IOGT International has covered the details of how Big Alcohol attempts to capitalize from health conscious younger generations – through product innovations and youth-specific marketing, driven by digital data gathering…

Alcohol Harm, alcohol marketing, Availability, Big Alcohol, BigAlcoholExposed, Evidence, News, Public Health
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