Encouraging Irresponsible Consumption

Posted on August 29, 2019 in Europe, Europe

A complaint by Alcohol Change UK that Jameson Irish whiskey’s Barrelback promotional material encouraged irresponsible consumption has been upheld by the Independent Complaints Panel. An on-trade offer gave consumers the chance to buy a single measure of Jameson whiskey in a small metal barrel that could be hooked onto a pint glass…

Alcohol Harm, alcohol marketing, Alcohol Policy, Big Alcohol, BigAlcoholExposed, Binge Alcohol Use, News, Pernod Ricard, Public Health
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