Dark Apps: How Alcohol Industry Funded Digital Tools Function As Covert Marketing Channels
Posted on October 09, 2024 in Deception, Asia-Pacific, Australia, Canada, Europe, Ireland, New Zealand, The Americas, United Kingdom, United States of AmericaThis study examined the information accuracy and framing, behaviour change techniques, and functions of alcohol-industry-funded digital tools in five Western hemisphere English-speaking countries.
The researchers identified misinformation and ‘dark patterns’ (interface design strategies for influencing users against their interest) throughout alcohol-industry-funded tools.
Alcohol-industry-funded tools encouraged consumption through priming nudges and social norming.