COVID-19 Effects on Big Alcohol Sales, Profits
Posted on June 02, 2020 in AB InBev, Heineken, Africa, Asia-Pacific, Eastern Mediterranean, Europe, The AmericasThe current COVID-19 pandemic has been affecting the alcohol industry globally and a downturn in sales and profits is predicted to last well into the future. But Big Alcohol is exploring more novel strategies to protect their profit as much as possible, including focusing on lower cost products and building more on minimum contact e-commerce with alcohol delivered directly to the consumer. Lower alcohol prices and bigger availability, however, will mean greater harm for people and communities…