Kenya

UNETHICAL PRACTICES IN Kenya

Diageo

Diageo Markets Alcohol as Empowerment for Women

A recent LinkedIn article titled “Embracing the Forties: Redefining Identity for Ageing Women” highlights a concerning strategy by ...

Diageo

Conflict of Interest: Why KBL Shouldn’t Train Law Enforcement

Kenya Breweries Limited (KBL), owned by Diageo, recently partnered with the Alcoholic Beverages Association of Kenya (ABAK) to train over ...

Diageo, Heineken

Alcohol Industry in Kenya – Hypocrisy Exposed as ABAK Fights Environmental Legislation

The Alcoholic Beverages Association of Kenya (ABAK), representing some of the world’s largest alcohol companies, is now fighting proposed ...

Exposing Alcohol Industry Penetration of Governments in 24 Jurisdictions Around the World

As part of the International Alcohol Control Study, researchers from 24 jurisdictions assessed alcohol industry penetration and government ...

Diageo, Heineken

Illegal Alcohol Sponsorship at Nairobi Marathon Targets Youth, Undermines Health

The upcoming Standard Chartered Nairobi Marathon, a celebrated community event that promotes health and fitness, is being undermined by the ...

Diageo

How Diageo Uses Corporate Social Responsibility to Shape Market Influence in Africa

Diageo’s recent agricultural initiative in Africa exemplifies how alcohol companies use corporate social responsibility (CSR) to position ...

BROWSE MORE UNETHICAL PRACTICES IN Kenya

BIG ALCOHOL IN THEIR OWN WORDS

Whisky brands are very reliant on a small number of heavy, and increasingly ageing, consumers, to provide the majority of volume [...] in the longer term we had to attract more younger drinkers—the heavy- using loyalists of tomorrow [to avoid] the potentially disastrous implications of losing heavy drinkers”.

Source: Research article

“If Miller Lite was to be a large profitable brand we had to attract these young heavy drinkers”.

Source: Research article

To the extent [that laws or regulations or actions against us to substantially curtail the consumption of alcohol, including beer] gain traction, they could have a material adverse effect on our business and financial results. For example, the European Union published its Europe Beating Cancer Plan. As part of the plan, by the end of 2023, the European Union has indicated it will issue a proposal for mandatory health warnings on alcohol beverage product labels."

Source: Molson Coors Annual Report 2022

Back to top