LATEST CASES OF UNETHICAL PRACTICES
Cases of alcohol industry misconduct from around the world exposing the predatory practices. A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.
Misconduct Report Oct 13 '25
AB InBev, Ambev
AB InBev, Ambev Fifteen Minutes to Harm: AB InBev’s New Delivery Scheme Raises Alarms in Brazil
In a striking escalation of its commercial strategy, AB InBev (through its Brazilian subsidiary Ambev) has unveiled a new “Modo Turbo” ...
Misconduct Report Oct 9 '25
AB InBev, Ambev
AB InBev, Ambev Beer Marketing by Stealth – Ambev Turns Netflix Content into Marketing in Brazil
Imagine sitting down with your family to relax and watch a new series on Netflix. What you might not realise is that a beer company could ...
Misconduct Report Sep 17 '25
AB InBev
AB InBev AB InBev Embeds Itself in São Paulo’s Health System
A tool used in São Paulo – Modera SP – is presented as a public health innovation to help people reflect on their alcohol use. ...
Misconduct Report Sep 8 '25Heineken, Heineken Brazil
Heineken, Heineken Brazil Intrusive and calculated – Heineken interrupts Netflix to push beer into the living room
Heineken has taken alcohol marketing into Brazilian living rooms with a campaign called “Hijack Socialization.” In partnership with ...
Misconduct Report Sep 2 '25
AB InBev, Ambev
AB InBev, Ambev Ambev’s Karaoke Cure: When Songs Replace Real Alcohol Policy
Ambev, owned by AB InBev, is celebrating the 70th anniversary of the Festa do Peão de Barretos with a new country song about ...
Misconduct Report Jul 24 '25
Brown-Forman
Brown-Forman Brown‑Forman Markets Whiskey as Self‑Care to Brazilian Women and Gen Z
Brown‑Forman is reshaping its strategy in Brazil, and selling more high-alcohol spirits to women and the younger generations is at ...