Brazil
Big Alcohol in Brazil
UNETHICAL PRACTICES IN Brazil
Heineken Heineken’s Salvador Campaign: Misleading Messaging for Younger Demographics
The concept of “responsible consumption” has long been a tool for Big Alcohol to deflect accountability for the harm caused by their ...
Heineken Big Alcohol’s Tactics: Heineken Normalizes Alcohol for Teen Audiences at The Town Festival
Heineken, through its Eisenbahn brand, has positioned itself as the official beer sponsor of “The Town 2025,” a major music festival in ...
AB InBev, Heineken Big Beer Pushes for Tax Cuts in Brazil’s Reform: A Threat to Public Health
As Brazil moves toward tax reform, the beer industry is lobbying hard for lower taxes on beer compared to other alcoholic beverages. Major ...
Diageo Sweet and Dangerous: The Hidden Risks of Diageo’s New RTD
Diageo, the company behind Johnnie Walker, has introduced its first Johnnie Walker-branded ready-to-drink (RTD) product in Brazil. This ...
Bacardi Coca-Cola’s New Alcoholic Beverage: Blurring the Lines Between Soft Drinks and Risk
Coca-Cola and Bacardi’s recent announcement to launch a ready-to-drink (RTD) alcoholic product in 2025 is deeply concerning, especially ...
Heineken Targeting Youth: Heineken’s Driving Game Masks a Bigger Marketing Strategy
Heineken’s latest marketing effort, disguised as a “safe driving” mobile game, raises serious concerns about its intentions to engage ...
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BIG ALCOHOL IN THEIR OWN WORDS
Whisky brands are very reliant on a small number of heavy, and increasingly ageing, consumers, to provide the majority of volume [...] in the longer term we had to attract more younger drinkers—the heavy- using loyalists of tomorrow [to avoid] the potentially disastrous implications of losing heavy drinkers”.
“If Miller Lite was to be a large profitable brand we had to attract these young heavy drinkers”.
To the extent [that laws or regulations or actions against us to substantially curtail the consumption of alcohol, including beer] gain traction, they could have a material adverse effect on our business and financial results. For example, the European Union published its Europe Beating Cancer Plan. As part of the plan, by the end of 2023, the European Union has indicated it will issue a proposal for mandatory health warnings on alcohol beverage product labels."
Source: Molson Coors Annual Report 2022
