COUNTERACTION STORIES

Read about inspiring stories of communities, advocates, journalists, and policymakers who have challenged the alcohol industry’s influence, exposed unethical tactics, and pushed for better protections for public health. Whether it’s a local campaign against aggressive marketing, a groundbreaking policy win, or a grassroots movement shifting norms, each example shows how courage, creativity, and collective action can expose Big Alcohol and build a healthier future for us all.

Counteraction stories