COUNTERACTION STORIES
Read about inspiring stories of communities, advocates, journalists, and policymakers who have challenged the alcohol industry’s influence, exposed unethical tactics, and pushed for better protections for public health. Whether it’s a local campaign against aggressive marketing, a groundbreaking policy win, or a grassroots movement shifting norms, each example shows how courage, creativity, and collective action can expose Big Alcohol and build a healthier future for us all.
Counteraction stories
New Zealand Communities Lead Resistance to Pro-Industry Alcohol Reforms
Communities across Aotearoa New Zealand are mobilising against a government bill that would weaken local alcohol protections, expand …
Community Action Stops “Santubong” Beer After Cultural Backlash
A Malaysian craft beer named Santubong was pulled from sale after public backlash exposed its producer for exploiting a cherished Sarawak …
Norway: IOGT Movement Campaigns against Pension Fund’s Alcohol Investments
IOGT movement in Norway is campaigning against the Norwegian Government Pension Fund commonly known as the Oil Fund’s investment in …