Contradictions and Dangers in Marketing Alcohol To Prevent Cancer

There is strong and growing evidence of alcohol as a contributing cause of several types of cancer, including breast cancer. Despite this some alcohol corporations use pink ribbons and other breast cancer‐related images, messages and user‐generated media to market a product that contributes to cancer disease and death.

The study highlights examples of alcohol industry alliances with cancer charities and the contradictions of such alliances.

The study shows the need for policies which separate cancer charities from alliances with the alcohol industry.