Comparing Responses to Public Health and Industry-Funded Alcohol Harm Reduction Advertisements

Posted on September 29, 2020

The alcohol harm reduction advertisements produced by alcohol industry SAPROs that were tested in this study were not as effective at generating motivation and intentions to reduce alcohol consumption as those developed by PH organizations.

These findings raise questions as to whether SAPROs should play a role in alcohol harm reduction efforts.

Big Alcohol, BigAlcoholExposed, Evidence, Science
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