Case library
Cases of alcohol industry misconduct from around the world exposing the predatory practices.
A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.
Heineken, Heineken Brazil Heineken’s “Sol” Brand Campaign in Brazil: Exploiting Community and Social Connections
Heineken’s campaign for its “Sol” beer brand in Brazil is exploiting genuine community interactions for profit. By taking ...