Coca-Cola Pushes into Big Alcohol, Plans Launch of First Alcohol Product in USA by 2021
Posted on October 05, 2020 in Asia-Pacific, Australia, Europe, Japan, The Americas, United Kingdom, United States of AmericaCoca-Cola is planning to push further into Big Alcohol with a launch of its first alcohol product in the USA by 2021 – adding the Americas market to the Asia-Pacific and Western European market where the company is targeting young and female groups. The new product is an alcopop marketed under the Mexican brand Topo Chico, which is known for their sparkling water.