Coca Cola Joins Big Alcohol

First Japan, now the UK, U.S. sugary beverage giant Coca-Cola has joined Big Alcohol with the launch of a premium mixer range. This new product is designed to mix cola with dark spirits and comes in four flavors. It will launch in the UK in June 2019 boosted by an aggressive marketing campaign. The product called “Coca-Cola Signature Mixers” will be available both in the on-trade, off-trade and grocery stores.
Coca Cola’s expansion into the alcohol market with premium mixer comes as more and more alcohol users are increasingly preferring expensive mixers. In a global first for the company, three alcoholic lemon beverages were launched in Japan in May 2018. Coca Cola attempted to exploit new markets and consumers with thes lemon flavoured alcopops.