The sports club AIK Stockholm promotes the beer brand Åbro, right the chest of kids’ sports heroes.
SABMiller thinks we need beer for emotions
Tyskie beer – one of the most popular beers in Poland. The brand belongs to SABMiller. ”Tyskie-wspieramy emocje” means: ”Tyskie – we support the emotions.” in the context of football and physical activities/ matches.
Wine and glamor
The ad presents a large-scale alcohol promotion in the newspaper. Translation of content: ”Vad är hemligheten med De Bortolis” means “What is the secret about De Bortolis”.
Arboga
The advertisements presents a very strong Swedish beer called Arboga. Translation: ”Hitta ditt närmaste Systembolag här” means “Find your closest Swedish alcohol retail monopoly here…”
Zoom in Media-Sweden
Huge advertisement in a Swedish supermarket, presenting a spacial price for big packages of beer. “Öl” means beer in Swedish. Picture taken during the “Zoom in Media” Project in Sweden
Ecologic wine
Wine ad in Swedish press, making fit what doesn’t go together: ecological premium wine.
Beer linked with social success
The picture comes from the Silesia region in Poland and presents the billboard of a local beer company. The advertisement can be easily seen by the drivers and sends the message ”3 powody do spotkania”= ”3 reasons for meeting up” and presents 3 bottles of ”Piast” beer. The picture is taken during the ”...
New words, old habits
”Lomza” beer produced in Lomza city of Poland. The slogan says ”Lomzing zaczyna sie od lezakowania w BEZRUCHU” which is a bit of playing with the words. This beer company through the advertisments introduced a new word: ”lomz -ING” which basicly means doing nothing (”relaxing”) and consuming Lomz...
Chill out wine
Purse-boxes with the ”Chill Out” wine targeted at women. Picture taken during the “Zoom in Media” Project in Sweden.
Wine glamorization
A Swedish wine advertisement. ”Snickrad med precision” means “Made with the highest precision.” ”Det perfekta röda ljusvinet” means “This perfect red and glossy wine.”