Winter Sports

Hoppuka Veltins Foto Mette Bugge
Europe, Global

Four Hills Tournament / Vierschanzentournee / Hoppuka

The Four Hills Tournament is the most prestigious and famous ski jumping event composed of four World Cup events in Germany and Austria. One of the main sponsors is the brewery Veltins who has massive marketing at the arenas. You can see bottles of beer everywhere, and it’s the brewery’s boss who made the program. Free beers are ha...