ESPN Broadcast, nationally and globally, features Budweiser advertising, in highly prominent place: right next to the Most Valuable Player of the NBA (and the player whose jersey sold in record numbers), during the games crucial moments, like these free throws. Game 6 of the 2016 NBA Finals between Golden State Warriors and Cleveland Cavaliers...
Steven Gerrard, an international star, now playing for LA Galaxy in the Major League Soccer, scored a goal. Due to pervasive Heineken marketing all around the pitch, the moment of celebration will forever be associated with the beer brand. Retrieved through a link on The Guardian, screenshot from a YouTube film about that particular goal.
Regular season game between Portland and New York: CoorsLight on the stanchion, ensuring that the brand is visible for all eternity in highlight films, associating the brand with the biggest performances and most flashy plays.
Alcohol brands everywhere
Highlights of the Season in the NBA: alcohol brands feature big time. The best team in history plays in Milwaukee where they have CoorsLight on that stanchion – ensuring that the alcohol brand will be present in highlight reels, season summaries and will imprint themselves on the young brains of kids.
Always in the background
Damian Lillard, the best player of the Portland Trailblazers, during the Playoffs semifinals against the Golden State Warriors, the best team in NBA history. In the background: Bud Light ad. From a highlight film reporting form the playoffs series, clearly showing the value of alcohol in-arena ads. They will forever associate the biggest stars...
LeBron and AB InBev
Bleacher Report story about Lebron James, the biggest star in NBA Basketball and a global icon. In the background of the featured image: Budweiser. Clearly, in-arena alcohol promotion pays of for AB InBev as their brands will be present on pics and circle the world, associating alcohol with the biggest basketball stars.
Highlights flooded with alcohol
From a highlight film for the NBA playoffs series between the Miami Heat and the Toronto Raports. The best plays, the best players, the highest stakes, global attention, glamor, suspense, drama – and always AB InBev profits promoted. In-Arena marketing for the AB InBev brand BudLight is so omnipresent and prominently placed, that it feat...
Alcohol permeates NBA
“Coors Light Cold Hard Facts” Inside The NBA interview with Dwight Howard, superstar player for the Houston Rockets. Film retrieved in Sweden, through highlight movies – and Miller Coors commercial features prominently in this much discussed interview.
Alcohol glamorization in sports, a danger for kids globally
On April 13, 2016 one of the best basketball players in the history of the game played his last game. Kobe Bryant retired. Over the 20 amazing years of his career, Kobe has inspired and motivated millions of kids around the world – to be better, to be more, to dream bigger and to work harder. Alcohol promotion and glamorization by...
Big Alcohol near pre-school
According to Google Earth’s measurement tool, the billboard is 400 ft. from the preschool pictured above and 430 ft. from the church. There’s also a preschool on an adjacent residential street just over 200 ft. from the billboard.