Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Nov 12 '25 AB InBev
Big Alcohol Under Pressure: Falling Profits, Failing Strategies

Falling sales, rising health consciousness, and growing awareness of alcohol’s harms are exposing deep flaws in Big Alcohol’s business ...

Misconduct Report Nov 5 '25
UK Government Plans to Lower Standards for Alcohol Licensing Threaten Public Health and Democratic Oversight

The UK Government’s plan to reform alcohol licensing, guided by a task force dominated by alcohol industry representatives, threatens to ...

Misconduct Report Nov 1 '25
Teens Exposed to Social Media Alcohol Marketing Are Much More Likely to (Binge) Consume Alcohol

Teens and young adults who see alcohol promotions in their social media feeds are more likely to consume alcohol and engage in binge ...

Misconduct Report Oct 28 '25 Heineken
Heineken CEO Pushes Misleading Mental Health Claims to Sell More Beer

Heineken’s chief executive, Dolf van den Brink, recently maid misleading claims that beer could help ease loneliness and even address the ...

Misconduct Report Oct 16 '25 Heineken, Heineken Mexico
Heineken Exploits Social Media “Engagement” to Fuel High-Risk Alcohol Use in Mexico

Heineken Mexico systematically uses social media as both a marketing channel and a product development tool. In El Economista, company ...

Misconduct Report Oct 13 '25 AB InBev, Ambev
Fifteen Minutes to Harm: AB InBev’s New Delivery Scheme Raises Alarms in Brazil

In a striking escalation of its commercial strategy, AB InBev (through its Brazilian subsidiary Ambev) has unveiled a new “Modo Turbo” ...

Misconduct Report Oct 9 '25 AB InBev, Ambev
Beer Marketing by Stealth – Ambev Turns Netflix Content into Marketing in Brazil

Imagine sitting down with your family to relax and watch a new series on Netflix. What you might not realise is that a beer company could ...

Misconduct Report Oct 8 '25 Heineken, Heineken Mexico
Heineken’s Yucatán Brewery – A Threat to Water, Rights, and Communities

Heineken is pushing ahead with a massive new brewery in Kanasín, Yucatán – a project that symbolizes how Big Alcohol drains communities ...

Misconduct Report Oct 6 '25 Diageo
Diageo Exploits Youth Employment Crisis to Rebrand Itself as a “Development Partner” in South Africa

When South Africa’s Deputy Minister of Higher Education, Nomusa Dube-Ncube, appeared alongside Diageo South Africa, ...