Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Sep 30 '26 Bacardi, Heineken, Suntory
How the Alcohol Industry Opened TikTok to Marketing That Reaches Young People

Alcohol companies have moved onto TikTok with influencer videos, celebrity campaigns and branded soap operas. The industry’s own ...

Misconduct Report Sep 29 '26
Alcohol Policy Is Heart Policy

Every person deserves accurate information about what protects their heart, and independent science shows that already low levels of ...

Misconduct Report Sep 17 '26 AB InBev, Diageo, Heineken, Pernod Ricard
Ten Countries in Three Months: How Big Alcohol Uses Illicit Trade Fears to Delay and Derail Alcohol Policy

Just in the past three months, alcohol companies and their trade groups have deployed claims of booming illicit alcohol markets in at least ...

Misconduct Report Sep 17 '26
When Alcohol Looks Like a Toy: Why Marketing Familiarity Is a Public Health Issue

Alcohol products with bright colours, sweet flavours and novelty packaging are becoming familiar to children long before they can legally ...

Misconduct Report Sep 15 '26 AB InBev
AB InBev Turns Netflix’s The Gentlemen Into Beer Marketing in Eight Countries

Across eight countries, Stella Artois is selling the act of serving a beer as a display of power and status, set in the world of ...

Misconduct Report Sep 9 '26
Preventing FASD Is Possible and a Human Rights Priority but Big Alcohol Stands in the Way of Governments Protecting Children

Children have a right to be protected from predictable and preventable harms, yet tens of millions of people live with fetal alcohol ...

Misconduct Report Sep 9 '26
Special Feature: FASD Awareness Day 2026

Fetal alcohol spectrum disorder is the most common preventable cause of neurodevelopmental impairment among children, affecting an ...

Misconduct Report Sep 4 '26
Lobbying The Limits Away

For the first time in more than three decades, the U.S. Dietary Guidelines for Americans changed their advice on alcohol. The numeric limit ...

Misconduct Report Sep 2 '26 Pernod Ricard
South Africa: Pernod Ricard Turns the 1956 Women’s March Into a Whisky Ad

Pernod Ricard’s The Glenlivet used the legacy of the 1956 Women’s March – and the images of Winnie Madikizela-Mandela, Lilian ...