UK

Carlsberg targets kids
Europe, Global

All game long…

EURO 2016 Match between Slovakia and England, in France – and Carlsberg’s brand is extremely frequently visible – exposing children watching the game to loads of alcohol marketing. In this frame it’s highly exposed as Wayne Rooney, England’s captain and biggest star, is preparing for a corner kick. Alcohol ads in sports are suppose...

Europe, Global

All game long…

EURO 2016 Match between England and Russia, in France – and Carlsberg’s brand is extremely frequently visible – exposing children watching the game to loads of alcohol marketing. Alcohol ads in sports are supposed to be banned in France, but Carlsberg found a way around it.

Europe, Global

All game long…

EURO 2016 Match between Slovakia and Wales, in Bordeaux, France – and Carlsberg’s brand is extremely frequently visible – exposing children watching the game to loads of alcohol marketing. Alcohol ads in sports are supposed to be banned in France, but Carlsberg found a way around it.

Everton's mascot Chang the Elephant poses with a young fan
Asia, Europe, Global

Alcohol sponsorship custom-made for kids

Chang Beer, a ThaiBev brand, is sponsor of Everton FC, a club of Premier League. Chang appears on the chests of Everton players, and even on the mascot. Obviously this is alcohol advertising targeting children, teaching them about alcohol and football and training them to recognize the Chang beer brand from an early age.