EURO 2016 Match between Germany and Slovakia, in France – and Carlsberg’s brand is extremely frequently visible – exposing children watching the game to loads of alcohol marketing. In this frame it’s highly exposed as the German defender Jerome Boateng celebrates his 1-0 goal to give Germany the lead. Future highlights will feature that scene ...
EURO 2016 Match between France and Ireland, in France – and Carlsberg’s brand is looming large, right behind the goal. Ireland takes a penalty and in the background of the live broadcast – and of every game summary and highlight reel in the future – will be the Carlsberg brand looming large. Alcohol ads in sports are supposed to be banned in F...
EURO 2016 Match between Croatia and Portugal, in France – and Carlsberg’s brand is extremely frequently visible – exposing children watching the game to loads of alcohol marketing. Alcohol ads in sports are supposed to be banned in France, but Carlsberg found a way around it.
EURO 2016 Match between Iceland and Austria, in France – and Carlsberg’s brand is extremely frequently visible – exposing children watching the game to loads of alcohol marketing. In this frame it’s highly exposed as Iceland celebrates a goal. Future highlights will feature that scene making the beer brand visible in reports about the hi...
EURO 2016 Match between Germany and Northern Ireland, in France – and Carlsberg’s brand is extremely frequently visible – exposing children watching the game to loads of alcohol marketing. In this frame it’s highly exposed as Germany’s Mario Gomez celebrates his goal for the 1-0 lead for Germany. Future highlights will feature that...
EURO 2016 Match between Switzerland and France, in France – and Carlsberg’s brand is extremely frequently visible – exposing children watching the game to loads of alcohol marketing. In this frame it’s highly exposed as France is having a major opportunity to score a goal. All future highlights will feature that scene. Alcohol ads in spo...
EURO 2016 Match between Slovakia and England, in France – and Carlsberg’s brand is extremely frequently visible – exposing children watching the game to loads of alcohol marketing. In this frame it’s highly exposed as Wayne Rooney, England’s captain and biggest star, is preparing for a corner kick. Alcohol ads in sports are suppose...
Didier Deschamps, national coach of the French team, giving an interview after his team’s victory – and is closely associated with alcohol – through product placement of the Carlsberg brand. It says “Probably” – in the iconic Carlsberg font.
Carlsberg brand features prominently in after-game ceremonial greetings to the fans. The Austrian team thanks their supporters after the match against Iceland.
Carlsberg produces special fan merchandise – see the funny hat of the woman. But in France alcohol advertising is prohibited in sports arenas.
