Press conference before the much anticipated match between powerhouses Italy and Germany, with Mesut Özil. The Carlsberg brand features heavily in the background – seemingly associating Özil with alcohol.
Unethical merchandise
Carlsberg produces special fan merchandise – see the funny hat of the man in the center. These hats seem to be pervasive in EURO 2016 arenas. But in France alcohol advertising is prohibited in sports arenas.
Carlsberg, UEFA push alcohol on kids
Carlsberg’s activity to associate its brand with sporting success, the glamor of the European championships and excellence in physical performance: it sponsors the Man Of The Match award at the EURO 2016. And this way its brand is widely visible, exposing kids to alcohol marketing in the social media and beyond.
All game long…
EURO 2016 Match between Poland and Portugal in the Quarter Finals, in France – and Carlsberg’s brand is extremely frequently visible – exposing children watching the game to loads of alcohol marketing. Alcohol ads in sports are supposed to be banned in France, but Carlsberg found a way around it.
All game long…
EURO 2016 Match between Spain and Italy, in France – and Carlsberg’s brand is extremely frequently visible – exposing children watching the game to loads of alcohol marketing. Alcohol ads in sports are supposed to be banned in France, but Carlsberg found a way around it.
Looming large in the background
EURO 2016 Match between Germany and Slovakia, in France – and Carlsberg’s brand is looming large, right behind the goal. Mesut Özil, Germany, takes a penalty and in the background of the live broadcast – and of every game summary and highlight reel in the future – will be the Carlsberg brand looming large. Alcohol ads in sports are supposed to...
Pervasive Carlsberg ads
Morata, striker of the Spanish national team, giving an interview after his team’s victory – and is closely associated with alcohol – through product placement of the Carlsberg brand. It says “Probably” – in the iconic Carlsberg font. In France alcohol ads in sports are prohibited by law.
All game long…
EURO 2016 Match between Spain and Turkey, in France – and Carlsberg’s brand is extremely frequently visible – exposing children watching the game to loads of alcohol marketing. Alcohol ads in sports are supposed to be banned in France, but Carlsberg found a way around it.
All game long…
EURO 2016 Match between Slovakia and Russia, in Lille, France – and Carlsberg’s brand is extremely frequently visible – exposing children watching the game to loads of alcohol marketing. Alcohol ads in sports are supposed to be banned in France, but Carlsberg found a way around it.
All game long…
EURO 2016 Match between Belgium and Hunagry, in France – and Carlsberg’s brand is extremely frequently visible – exposing children watching the game to loads of alcohol marketing. In this frame it’s highly exposed as the Belgian star midfielder Kevin DeBruyne hits a free kick. Alcohol ads in sports are supposed to be banned in France, but Carl...