Spain

Carlsberg targets kids
Europe, Global

All game long…

EURO 2016 Match between Spain and Italy, in France – and Carlsberg’s brand is extremely frequently visible – exposing children watching the game to loads of alcohol marketing. Alcohol ads in sports are supposed to be banned in France, but Carlsberg found a way around it.

Carlsberg targets kids
Europe, Global

All game long…

EURO 2016 Match between Spain and Turkey, in France – and Carlsberg’s brand is extremely frequently visible – exposing children watching the game to loads of alcohol marketing. Alcohol ads in sports are supposed to be banned in France, but Carlsberg found a way around it.