EURO 2016 Match between Slovakia and Russia, in Lille, France – and Carlsberg’s brand is extremely frequently visible – exposing children watching the game to loads of alcohol marketing. Alcohol ads in sports are supposed to be banned in France, but Carlsberg found a way around it.
EURO 2016 Match between Germany and Slovakia, in France – and Carlsberg’s brand is extremely frequently visible – exposing children watching the game to loads of alcohol marketing. In this frame it’s highly exposed as the German defender Jerome Boateng celebrates his 1-0 goal to give Germany the lead. Future highlights will feature that scene ...
EURO 2016 Match between Slovakia and England, in France – and Carlsberg’s brand is extremely frequently visible – exposing children watching the game to loads of alcohol marketing. In this frame it’s highly exposed as Wayne Rooney, England’s captain and biggest star, is preparing for a corner kick. Alcohol ads in sports are suppose...
EURO 2016 Match between Germany and Slovakia, in France – and Carlsberg’s brand is looming large, right behind the goal. Mesut Özil, Germany, takes a penalty and in the background of the live broadcast – and of every game summary and highlight reel in the future – will be the Carlsberg brand looming large. Alcohol ads in sports are...
EURO 2016 Match between Germany and Slovakia, in France – and Carlsberg’s brand is extremely frequently visible – exposing children watching the game to loads of alcohol marketing. Alcohol ads in sports are supposed to be banned in France, but Carlsberg found a way around it.
EURO 2016 Match between Slovakia and Wales, in Bordeaux, France – and Carlsberg’s brand is extremely frequently visible – exposing children watching the game to loads of alcohol marketing. Alcohol ads in sports are supposed to be banned in France, but Carlsberg found a way around it.
In Kaufland supermarket in Nove Zamky, Slovakia – A soft drink for kids placed on the shelves for the alcohol products for adults. Toto som dnes odfotil v Nových Zámkoch v Kauflande. Je to v poriadku, že detské šampanské je medzi ozajstným alkoholom?!
Various alcohol products together with soft drinks (Kofola) that are very popular among youth and children, healthy lifestyle products (fitness musli snacks) and toys. All on sale (“vypredaj”).
Alcohol marketing in form of a massive billboard dominates public space in Bratislava.
