2015-12-03 13.57.22

Merchandise promoting alcohol and gender inequality

Heineken panties with the words “Nice Heinie” are popular commodity among alcohol promoters. In social media these images live on, and viewers get a sense of what Heineken might have wanted to achieve. Associate their product and brand with sexual success, celebration and boundary crossing. In fact the picture speaks for itself.

2015-03-22 10.18.26
Europe, Global

Sex sells alcohol

Using Instagram the alcohol brand is promoted through an obvious connection to sexual success. At the same time, the alcohol industry continue to perpetuate a stereotypical view of women as sexualized. What seems to be more important for the man, the woman or to pour liquor into his glass?

2015-11-13 12.21.55
Africa, Global

Mysogynist alcohol marketing

Dehumanization, objectification and sexualization of women have long been a corner stone of alcohol advertising. An especially disgusting and appalling case is delivered by Premier Wine Estates, on social media.