EURO 2016 Match between Poland and Portugal in the Quarter Finals, in France – and Carlsberg’s brand is extremely frequently visible – exposing children watching the game to loads of alcohol marketing. Alcohol ads in sports are supposed to be banned in France, but Carlsberg found a way around it.
The advertisement found in Bytom (Slask-Silesia region of Poland) showing one of the biggest beer companies called ”Tyskie”, being produced in Tychy (the city in this region). The slogan here ”TYSKIE JAK SLAZAK-MUREM ZA SWOIMI” translates in the following way: ”Tyskie like a real (”proper”) Slazak (cit...
Tyskie beer – one of the most popular beers in Poland. The brand belongs to SABMiller. ”Tyskie-wspieramy emocje” means: ”Tyskie – we support the emotions.” in the context of football and physical activities/ matches.
The picture comes from the Silesia region in Poland and presents the billboard of a local beer company. The advertisement can be easily seen by the drivers and sends the message ”3 powody do spotkania”= ”3 reasons for meeting up” and presents 3 bottles of ”Piast” beer. The picture is taken during the ”...
”Lomza” beer produced in Lomza city of Poland. The slogan says ”Lomzing zaczyna sie od lezakowania w BEZRUCHU” which is a bit of playing with the words. This beer company through the advertisments introduced a new word: ”lomz -ING” which basicly means doing nothing (”relaxing”) and consuming Lomz...
”Co tydzien 500 lezakow do wygrania” means ”Every week 500 deckchairs to win”. Lomza beer from Poland refers to ”Lomz-ING” which means doing nothing and consuming Lomza beer. In this case it is summer time and the company wants people to buy the beer, maybe consume it on the beach – that’s why 50...
The picture presents a beer advertisement from Poland. The beer is called Warka and it is also a name of polish city where it is being produced. On the beer can we can see a big title ”Zdecydowany” which is expressed in a male form and in polish language means ”decided” more in the way ”sure and ready” ̶...
