ESPN Broadcast, nationally and globally, features Budweiser advertising, in highly prominent place: right next to the Most Valuable Player of the NBA (and the player whose jersey sold in record numbers), during the games crucial moments, like these free throws. Game 6 of the 2016 NBA Finals between Golden State Warriors and Cleveland Cavaliers...
National network ABC broadcast of the National Basketball Association finals “featured” Budweiser signage.
Regular season game between Portland and New York: CoorsLight on the stanchion, ensuring that the brand is visible for all eternity in highlight films, associating the brand with the biggest performances and most flashy plays.
Highlights of the Season in the NBA: alcohol brands feature big time. The best team in history plays in Milwaukee where they have CoorsLight on that stanchion – ensuring that the alcohol brand will be present in highlight reels, season summaries and will imprint themselves on the young brains of kids.
Damian Lillard, the best player of the Portland Trailblazers, during the Playoffs semifinals against the Golden State Warriors, the best team in NBA history. In the background: Bud Light ad. From a highlight film reporting form the playoffs series, clearly showing the value of alcohol in-arena ads. They will forever associate the biggest stars...
Bleacher Report story about Lebron James, the biggest star in NBA Basketball and a global icon. In the background of the featured image: Budweiser. Clearly, in-arena alcohol promotion pays of for AB InBev as their brands will be present on pics and circle the world, associating alcohol with the biggest basketball stars.
From a highlight film for the NBA playoffs series between the Miami Heat and the Toronto Raports. The best plays, the best players, the highest stakes, global attention, glamor, suspense, drama – and always AB InBev profits promoted. In-Arena marketing for the AB InBev brand BudLight is so omnipresent and prominently placed, that it feat...
“Coors Light Cold Hard Facts” Inside The NBA interview with Dwight Howard, superstar player for the Houston Rockets. Film retrieved in Sweden, through highlight movies – and Miller Coors commercial features prominently in this much discussed interview.
On April 13, 2016 one of the best basketball players in the history of the game played his last game. Kobe Bryant retired. Over the 20 amazing years of his career, Kobe has inspired and motivated millions of kids around the world – to be better, to be more, to dream bigger and to work harder. Alcohol promotion and glamorization by...
Madison Square Garden in New York City is the mecca of basketball. When the New York Knicks played there against the Chicago Bulls, ABInBev displayed ads of its brand BudLight throughout the game, right next to the action. The BudLight brand cannot be missed – not in the live broadcast and not afterwards in highlight summaries.
