MolsonCoors

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Europe

Red card

In Serbia, the whole football league is financed by alcohol company called Jelen pivo (Deer beer), the league title is “Jelen super liga” (Deer super league). Since the producers of video games want to make them real as possible, they copy everything they can, including trade marks. The left is original promotion of game on regiona...

Europe

“Star wars – The force awakens” premiere in Serbia

One of the world’s best known, and most popular movies among young people, had its premiere in Serbia on December 15, 2015. Cinema was full of young people and beer company decided to use this to connect high entertainment with alcohol consumption by sharing its products to everyone, including minors. Nikšićko pivo is part of Big Alcohol...