MillerCoors

Global, North America

Intoxicating NBA

Regular season game between Portland and New York: CoorsLight on the stanchion, ensuring that the brand is visible for all eternity in highlight films, associating the brand with the biggest performances and most flashy plays.

Global, North America

Alcohol brands everywhere

Highlights of the Season in the NBA: alcohol brands feature big time. The best team in history plays in Milwaukee where they have CoorsLight on that stanchion – ensuring that the alcohol brand will be present in highlight reels, season summaries and will imprint themselves on the young brains of kids.

Global, North America

Alcohol permeates NBA

“Coors Light Cold Hard Facts” Inside The NBA interview with Dwight Howard, superstar player for the Houston Rockets. Film retrieved in Sweden, through highlight movies – and Miller Coors commercial features prominently in this much discussed interview.