Major League Soccer

Global, North America

Heineken everywhere

Steven Gerrard, an international star, now playing for LA Galaxy in the Major League Soccer, scored a goal. Due to pervasive Heineken marketing all around the pitch, the moment of celebration will forever be associated with the beer brand. Retrieved through a link on The Guardian, screenshot from a YouTube film about that particular goal.

Screenshot 2016-03-15 12.59.27
Global, North America

Major League Soccer, major alcohol promoter

Budweiser, the beer brand belonging to the world’s largest beer brewer ABInBev, has placed it’s advertising strategically: right behind the goal, during the match of Colorado against LA. In this way, Budweiser assured that their brand will be visible not only during the broadcast of the game, but also long after the game through hi...