Italy

Carlsberg targets kids
Europe, Global

All game long…

EURO 2016 Match between Spain and Italy, in France – and Carlsberg’s brand is extremely frequently visible – exposing children watching the game to loads of alcohol marketing. Alcohol ads in sports are supposed to be banned in France, but Carlsberg found a way around it.

Screenshot 2016-06-13 22.20.53
Europe, Global

All game long…

EURO 2016 Match between Belgium and Italy, in France – and Carlsberg’s brand is extremely frequently visible – exposing children watching the game to loads of alcohol marketing. Alcohol ads in sports are supposed to be banned in France, but Carlsberg found a way around it.

2016-02-17 22.05.03
Europe, Global

Heineken gets lucky, but children are getting hurt

Cristiano Ronaldo, one of the world’s best footballers, scores a goal in the Champions League match, round of 16, against AS Roma, while the entire pitch is surrounded by Heineken marketing – closely associating sporting success with alcohol. This example shows the deep problems with alcohol sponsorship of sports: The Heineken bran...