France

Carlsberg targets kids
Europe, Global

Carlsberg out of place

Press conference before the much anticipated match between powerhouses Italy and Germany, with Mesut Özil. The Carlsberg brand features heavily in the background – seemingly associating Özil with alcohol.

Carlsberg illegal promotion
Europe, Global

Unethical merchandise

Carlsberg produces special fan merchandise – see the funny hat of the man in the center. These hats seem to be pervasive in EURO 2016 arenas. But in France alcohol advertising is prohibited in sports arenas.

Carlsberg targets kids
Europe, Global

Carlsberg looses it on twitter

Alcohol and celebration. Alcohol and social success. Alcohol and sports. Alcohol and historic moments – as Portugal advanced to the EURO 2016 semi-finals. Carlsberg’s twitter account is off limits with its alcohol promotion. Not to mention the insinuation that alcohol has been part of historic events (French revolution).

Carlsberg targets kids
Europe, Global

Carlsberg, UEFA push alcohol on kids

Portugal’s Renato Sanches, 18 years old, receive the man of the match award, sponsored by Carlsberg. Carlsberg’s activity to associate its brand with sporting success, the glamor of the European championships and excellence in physical performance: it sponsors the Man Of The Match award at the EURO 2016. And this way its brand is widely visibl...

Carlsberg targets kids
Europe, Global

Carlsberg goal of the round

Uefa twitter activity promoting Carlsberg. Why is Carlsberg allowed to be associate itself with the best goals of a specific round at EURO 2016? Young people and children are clearly targeted and associating alcohol with physical success, sporting achievements and glamor is not even allowed by the alcohol industry’s own standards. In Fra...

Carlsberg targets kids
Europe, Global

The best in the world…

Uefa twitter activity, showing all the problems with in game, around-the-pitch alcohol ads: it’s alcohol advertising in perpetuity and links the game’s biggest stars with Carlsberg. Social media, television broadcasting, match reporting – all perpetuate alcohol advertising, as this case clearly shows.

Carlsberg targets kids
Europe, Global

Carlsberg, UEFA push alcohol on kids

Carlsberg’s activity to associate its brand with sporting success, the glamor of the European championships and excellence in physical performance: it sponsors the Man Of The Match award at the EURO 2016. And this way its brand is widely visible, exposing kids to alcohol marketing in the social media and beyond.

Carlsberg targets kids
Europe, Global

Carlsberg, UEFA push alcohol on kids

Carlsberg’s activity to associate its brand with sporting success, the glamor of the European championships and excellence in physical performance: it sponsors the Man Of The Match award at the EURO 2016. And this way its brand is widely visible, exposing kids to alcohol marketing in the social media and beyond.

Carlsberg targets kids
Europe, Global

All game long…

EURO 2016 Match between Spain and Italy, in France – and Carlsberg’s brand is extremely frequently visible – exposing children watching the game to loads of alcohol marketing. Alcohol ads in sports are supposed to be banned in France, but Carlsberg found a way around it.

Carlsberg targets kids
Europe, Global

Best goal of the group stage

Carlsberg promotes its brand by making (young) people select their most favorite goal of the group stage at EURO 2016, here in the case of Carlsberg Sweden on Twitter. It’s done in the Carlsberg font and with official endorsement of the UEFA. In both France, where the EURO 2016 takes place, and Sweden, alcohol advertising is banned.