Belgium

Carlsberg targets kids
Europe, Global

All game long…

EURO 2016 Match between Belgium and Hunagry, in France – and Carlsberg’s brand is extremely frequently visible – exposing children watching the game to loads of alcohol marketing. In this frame it’s highly exposed as the Belgian star midfielder Kevin DeBruyne hits a free kick. Alcohol ads in sports are supposed to be banned in France, but Carl...

Screenshot 2016-06-13 22.20.53
Europe, Global

All game long…

EURO 2016 Match between Belgium and Italy, in France – and Carlsberg’s brand is extremely frequently visible – exposing children watching the game to loads of alcohol marketing. Alcohol ads in sports are supposed to be banned in France, but Carlsberg found a way around it.