EURO 2016 Match between Iceland and Austria, in France – and Carlsberg’s brand is extremely frequently visible – exposing children watching the game to loads of alcohol marketing. In this frame it’s highly exposed as Iceland celebrates a goal. Future highlights will feature that scene making the beer brand visible in reports about the hi...
Carlsberg brand features prominently in after-game ceremonial greetings to the fans. The Austrian team thanks their supporters after the match against Iceland.
EURO 2016 Match between Portugal and Austria, in France – and Carlsberg’s brand is extremely frequently visible – exposing children watching the game to loads of alcohol marketing. Alcohol ads in sports are supposed to be banned in France, but Carlsberg found a way around it.
The Four Hills Tournament is the most prestigious and famous ski jumping event composed of four World Cup events in Germany and Austria. One of the main sponsors is the brewery Veltins who has massive marketing at the arenas. You can see bottles of beer everywhere, and it’s the brewery’s boss who made the program. Free beers are ha...
