Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Jun 15 '26
Research Predicts Alcohol Consumption Will Shrink In Next Decade

A first-of-its-kind 10-year forecast by alcohol market analysis firm IWSR reveals a significant and lasting replacement of the alcohol ...

Misconduct Report Jun 12 '26 AB InBev
World Cup Revelations: Behind Every Local Beer, the Same Global Industry Playbook

When Angelica Maria discussed alcohol harm on a radio show, a worried caller offered sport as the solution. Angelica Maria shares her ...

Misconduct Report Jun 9 '26 AB InBev, Ambev, Diageo, Heineken, Molson Coors
Inside AB InBev’s World Cup Machine: How the World’s Largest Brewer Exploits Football to Maximise Alcohol Sales

The alcohol industry is turning the 2026 FIFA World Cup into the largest marketing offensive in the history of sports, and AB InBev is ...

Misconduct Report Jun 5 '26 AB InBev, Heineken
Bought and Brewed: How the Beer Industry Wants You to Think Beer Is Healthy

Vitamin B6 is in almost everything people eat, and deficiency is rare. A German study, funded by Heineken and AB InBev through a German ...

Misconduct Report Jun 5 '26
Movendi Movement Launches Global Campaign to Document Alcohol Marketing During the World Cup

The FIFA World Cup starts in two weeks, and Movendi International together with members from Kenya, Latvia, Mongolia, Sri Lanka, and ...

Misconduct Report Jun 5 '26
Alcohol Marketing Targets Our Children. It’s Time We Talked About It

Research shows that children recognise alcohol branding from age two and link alcohol with adult life by age four – and alcohol ...

Misconduct Report Jun 4 '26
New Study Reveals How Attention to Alcohol Adverts Drives Alcohol Consumption

New experimental evidence confirms that alcohol advertising works by hijacking attention and that captured attention triggers craving, ...

Misconduct Report May 21 '26 AB InBev, Ambev
Ambev Counts Down to the World Cup. Brazil’s Children Will Pay the Price.

Thirty days out from the 2026 FIFA World Cup, Ambev is escalating massive alcohol marketing fronted by national football icons and centred ...

Misconduct Report May 18 '26 AB InBev, Ambev, Heineken, Heineken Brazil
Brazil’s Selective Tax Delayed After Beer Industry-Aligned Polling Reaches President Lula’s Advisers

An internal survey by Instituto Locomotiva – with question framing that mirrors the beer industry’s lobbying messaging – has ...