Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Aug 29 '25 Heineken
Heineken Exploits Orlando Pride – Alcohol Marketing Targeting Women’s Sports Audiences

Orlando Pride’s 2025 season has morphed into a Heineken marketing showcase. The NWSL club is hosting branded watch parties, running a ...

Misconduct Report Aug 27 '25 Heineken
Heineken at the US Open – classic alibi marketing dressed as inclusion

Heineken is using non-alcohol beer as a backdoor into sports sponsorship – where alcohol promotion would normally face scrutiny. At the ...

Misconduct Report Mar 11 '25
From Hydration to Intoxication: The Disturbing Evolution of Crystal Light

Kraft Heinz’s decision to launch Crystal Light Vodka is the latest in a long-running industry strategy: blurring the lines between ...

Misconduct Report Mar 1 '25 AB InBev
Unmasking Itself: Big Alcohol Cuts DEI Programmes

Major alcohol corporations in the U.S. have rolled back Diversity, Equity, and Inclusion (DEI) programmes. These are moves to carry favor ...

Misconduct Report Jan 11 '25
How to Curb Marketing From Health-Harming Industries

This paper reviews evidence about the impact of marketing on ill health. The researchers summarize evidence that marketing practices in six ...

Misconduct Report Jan 6 '25
How Do Countries Inform Their People That Alcohol Causes Cancer?

This article explores how countries are addressing cancer risks due to alcohol by highlighting effective strategies and the challenges they ...

Misconduct Report Nov 15 '24
How and Why Big Wine is Sabotaging Sober October

October has become known for the challenge “Sober October” – a month to stay alcohol-free. But the wine industry has ...

Misconduct Report Nov 12 '24 Bacardi, Diageo, Pernod Ricard
Big Alcohol’s Campaign Against Chicago’s Alcohol Tax: Protecting Profits and Misleading Policymakers

The recent pushback from the Distilled Spirits Council of the United States (DISCUS) against a proposed spirits tax hike in Chicago ...

Misconduct Report Nov 7 '24 Constellation Brands, Molson Coors
Alcohol Companies’ use Data-Driven Tactics to Target Gen Z

Alcohol companies are ramping up targeted marketing strategies to engage Generation Z, leveraging everything from social media and ...