Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Oct 16 '25 Heineken, Heineken Mexico
Heineken Exploits Social Media “Engagement” to Fuel High-Risk Alcohol Use in Mexico

Heineken Mexico systematically uses social media as both a marketing channel and a product development tool. In El Economista, company ...

Misconduct Report Oct 9 '25 AB InBev, Ambev
Beer Marketing by Stealth – Ambev Turns Netflix Content into Marketing in Brazil

Imagine sitting down with your family to relax and watch a new series on Netflix. What you might not realise is that a beer company could ...

Misconduct Report Oct 8 '25 Heineken, Heineken Mexico
Heineken’s Yucatán Brewery – A Threat to Water, Rights, and Communities

Heineken is pushing ahead with a massive new brewery in Kanasín, Yucatán – a project that symbolizes how Big Alcohol drains communities ...

Misconduct Report Sep 2 '25 AB InBev, Ambev
Ambev’s Karaoke Cure: When Songs Replace Real Alcohol Policy

Ambev, owned by AB InBev, is celebrating the 70th anniversary of the Festa do Peão de Barretos with a new country song about ...

Misconduct Report Aug 27 '25 Heineken
Heineken at the US Open – classic alibi marketing dressed as inclusion

Heineken is using non-alcohol beer as a backdoor into sports sponsorship – where alcohol promotion would normally face scrutiny. At the ...

Misconduct Report Apr 1 '25 AB InBev, Asahi, Bacardi, Carlsberg, Diageo, Heineken, Kirin, Molson Coors, Pernod Ricard, Suntory
IARD Exploits Decline In Youth Alcohol Use to Whitewash Industry Image

The International Alliance for Responsible Drinking (IARD) – the alcohol industry’s global mouthpiece – has released a new report ...

Misconduct Report Mar 1 '25 AB InBev
Unmasking Itself: Big Alcohol Cuts DEI Programmes

Major alcohol corporations in the U.S. have rolled back Diversity, Equity, and Inclusion (DEI) programmes. These are moves to carry favor ...

Misconduct Report Feb 25 '25 AB InBev, Diageo, Heineken, Pernod Ricard
Expanding Harm – How the Alcohol Industry Targets Emerging Economies

Big Alcohol’s relentless push for expansion is focused on so-called “developing markets” – a term the industry uses to ...

Misconduct Report Jan 30 '25
What We Know For Sure – and What Not – About the Potential of Policy Measures to Protect People From Alcohol Marketing

For the eleventh episode in our third season we discuss what we know for sure – and what not – about the potential of policy measures ...