Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Sep 22 '25 AB InBev
AB InBev Facing Fraud Probe in South Korea Over Alleged Tax Evasion and Shell Company Scheme

AB InBev, the world’s largest beer producer, is facing serious allegations of misconduct – this time in South Korea. Its local ...

Misconduct Report Jan 6 '25
How Do Countries Inform Their People That Alcohol Causes Cancer?

This article explores how countries are addressing cancer risks due to alcohol by highlighting effective strategies and the challenges they ...

Misconduct Report Nov 1 '24 Diageo
Dangerous Mix: Johnnie Walker and Squid Game Partner Up, Raising Concerns for Young Viewers

In a recent collaboration, Johnnie Walker, a leading Scotch whisky brand owned by Diageo, has partnered with Netflix’s “Squid Game” ...

Misconduct Report Mar 4 '24 Diageo
Alcohol Industry’s misleading campaigns with celebrities – Diageo and K-Pop star SUHO

SUHO, a South Korean singer-song writer and actor with an extensive fan base of millions, particularly among the youth, has partnered with ...

Misconduct Report Oct 21 '22
Communities from Around the World Call on Netflix to Exclude Alcohol Ads 

In November, Netflix will start rolling out its new and cheaper ad-supported package “basic with ads” for $6.99, per month. ...

Misconduct Report May 13 '22
Special Feature: Exposed How Big Alcohol Uses Pop Culture to Perpetuate the Alcohol Norm

This special feature exposes how Big Alcohol uses pop culture to perpetuate the alcohol norm. Using pop culture to promote alcohol ...

Misconduct Report Apr 27 '22
Big Alcohol Deploys Pop Culture to Promote Brand, Drive Consumption – Examples from Japan and UK

Using pop culture to promote alcohol products to young audiences is not a new strategy for Big Alcohol. But two recent examples expose how ...

Misconduct Report Apr 1 '22
Special Feature: Big Alcohol Exploits Popular Culture to Target Asian Youth

This special feature exposes how Big Alcohol exploits popular culture to target Asian young people. This feature exposes how Big Alcohol ...

Misconduct Report Dec 8 '21
South Korea: Alcohol Industry Pushes for Weakening of Alcohol Policy

The alcohol industry in South Korea recorded more sales in 2020 even amidst the raging COVID-19 pandemic. Yet, Big Alcohol is pushing to ...