Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Mar 12 '25 Heineken
Heineken Secures 10 Years of Alcohol Marketing at Ajax – And Calls It “Sustainability”

Heineken’s 10-year sponsorship deal with Ajax football club is strategic move to entrench alcohol deeper into football culture while ...

Misconduct Report Jan 6 '25
How Do Countries Inform Their People That Alcohol Causes Cancer?

This article explores how countries are addressing cancer risks due to alcohol by highlighting effective strategies and the challenges they ...

Misconduct Report Nov 25 '24
Exposing Alcohol Industry Penetration of Governments in 24 Jurisdictions Around the World

As part of the International Alcohol Control Study, researchers from 24 jurisdictions assessed alcohol industry penetration and government ...

Misconduct Report Oct 22 '24 AB InBev, Heineken
The Hidden Agenda Behind the Beer Industry’s Push for Non-Alcoholic Beer

A recent study funded by the Dutch Brewers Association claims that non-alcoholic beer is leading to reduced alcohol consumption in the ...

Misconduct Report Jan 26 '24
Big Alcohol Launches Competition to ‘Dry January’

Concerning reports from Netherlands reveal a Big Alcohol counter-campaign to Dry January: ‘Damp January’. Examples from other ...

Misconduct Report Sep 7 '23
New WHO Brief on NoLo Alcohol Products Released

Are no- and low-alcohol products a possibility or a problem in decreasing alcohol harm? This new WHO snapshot brief – produced in ...

Misconduct Report Nov 25 '22 Heineken
Netherlands: Concerns About Zero-Alcohol Marketing

At first glance, the growing trend for companies even Big Alcohol companies to produce zero-alcohol or low-alcohol products seems positive ...

Misconduct Report Nov 10 '22
Netherlands: Community Concerns Over Growing Availability of ‘Buy Now, Pay Later’ Apps for Alcohol Purchases

Community concerns are growing over the use of ‘buy now, pay later’ apps in online liquor stores. These apps take the price ...

Misconduct Report Oct 25 '22
Exposed: Predatory Alcohol Industry Practices on Tiktok

A survey conducted by journalists at the research site Pointer found that the Tiktok feed a 13-year-old Dutch boy scrolled through for an ...