Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Jan 6 '25
How Do Countries Inform Their People That Alcohol Causes Cancer?

This article explores how countries are addressing cancer risks due to alcohol by highlighting effective strategies and the challenges they ...

Misconduct Report Oct 21 '22
Communities from Around the World Call on Netflix to Exclude Alcohol Ads 

In November, Netflix will start rolling out its new and cheaper ad-supported package “basic with ads” for $6.99, per month. ...

Misconduct Report Oct 7 '22
Japanese Alcohol Industry Uses TV to Target Children and Youth with Alcohol Marketing

This study found that the number of alcohol advertisements aired at times when adolescents often watch TV is 2 to 3.2 times higher than ...

Misconduct Report Aug 24 '22 Kirin
Japanese Alcohol Industry Plans to Change Alcohol Content Labeling

Japanese alcohol companies have agreed with the government to implement new voluntary alcohol labeling measures, including net alcohol ...

Misconduct Report May 13 '22
Special Feature: Exposed How Big Alcohol Uses Pop Culture to Perpetuate the Alcohol Norm

This special feature exposes how Big Alcohol uses pop culture to perpetuate the alcohol norm. Using pop culture to promote alcohol ...

Misconduct Report Apr 27 '22
Big Alcohol Deploys Pop Culture to Promote Brand, Drive Consumption – Examples from Japan and UK

Using pop culture to promote alcohol products to young audiences is not a new strategy for Big Alcohol. But two recent examples expose how ...

Misconduct Report Dec 9 '21 Kirin
Big Alcohol Exposed: Beer Giant Kirin Still Involved With Myanmar Military

On February 5, 2021, following the recent military coup in Myanmar, beer giant Kirin announced it would terminate their two joint ventures ...

Misconduct Report Aug 18 '21 Asahi
The Olympics and Alcohol Harms – An Overview

Olympics officials banned alcohol sales for both spectators and athletes in the athletes village. Despite pressure from Big Alcohol giant ...

Misconduct Report Jul 5 '21
Big Alcohol Exposed: Coca-Cola Has Begun Selling Alcoholic Lemonade in Japan

In the latest extension of Coca Cola’s arm into big alcohol, the company has started selling a new brand of alcoholic lemonade in ...