Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Feb 4 '26 AB InBev
Olympic Athletes Now Sell Beer for AB InBev – Under the Banner of “Relaxation”

Ahead of the Milano Cortina 2026 Winter Olympics, AB InBev is once again weaponising sport to push its Corona brand – this time ...

Misconduct Report Apr 17 '25 Heineken
Heineken Uses Dating to Push Beer – Turns Loneliness Into a Sales Strategy

Heineken is now using dating apps to sell more beer. In Brazil and Italy, the company launched two bar-based alcohol marketing campaigns ...

Misconduct Report Oct 11 '23 AB InBev, Heineken
Heineken Exposed for ‘Slave Labor’ Practices in Brazil

Brazilian brewery Kaiser, which is owned by Heineken, has been added to the government’s list of companies responsible for labor ...

Misconduct Report Feb 12 '23
Reducing Alcohol Strength Could Save Thousands of Lives In European Countries

In this modelling study, researchers looked at the effects of reduced alcohol consumption through lower alcohol strength in beer, wine and ...

Misconduct Report Oct 21 '22
Communities from Around the World Call on Netflix to Exclude Alcohol Ads 

In November, Netflix will start rolling out its new and cheaper ad-supported package “basic with ads” for $6.99, per month. ...

Misconduct Report Feb 25 '22
Long-Term Societal Trends That Trouble Big Wine

Big Wine is losing its place in society as young people move away from alcohol products. Last year wine sales are reported to have dropped ...

Misconduct Report Jun 4 '21
Guinness Branded Alcohol Marketing During the 2019 Rugby Six Nations Championship

This study found that during the 15 games of the 2019 Guinness Six Nations Championship, Guinness-related branding (‘Guinness’ and the ...

Misconduct Report May 18 '21
Italy and COVID-19: Alcohol Use Increases By 250% During Pandemic

The Instituto Superiore di Sanità ISS (Italian Health Institute) released preliminary data on alcohol trends in 2020 along with the ...

Misconduct Report Apr 24 '20
European Expert Warns: Danger of New Wave of Alcohol Addiction

Professor Emanuele Scafato of the Italian Institute of Health has warned that several factors are combining leading to the normalization of ...