Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Jun 9 '26 AB InBev, Ambev, Diageo, Heineken, Molson Coors
Inside AB InBev’s World Cup Machine: How the World’s Largest Brewer Exploits Football to Maximise Alcohol Sales

The alcohol industry is turning the 2026 FIFA World Cup into the largest marketing offensive in the history of sports, and AB InBev is ...

Misconduct Report May 8 '26 AB InBev, Ambev, Diageo, Grupo Modelo, Molson Coors
How Big Alcohol Is Using the 2026 World Cup to Push Young People Back to Alcohol

Big Alcohol corporations are turning the 2026 FIFA World Cup into the largest alcohol marketing operation in the history of sport. For ...

Misconduct Report Apr 1 '25
Canada’s Alcohol Lobby Hijacks Public Debate

Taxpayer groups do Big Alcohol’s bidding to block even a capped tax adjustment Canada’s alcohol industry is once again distorting ...

Misconduct Report Jan 6 '25
How Do Countries Inform Their People That Alcohol Causes Cancer?

This article explores how countries are addressing cancer risks due to alcohol by highlighting effective strategies and the challenges they ...

Misconduct Report Nov 25 '24
Exposing Alcohol Industry Penetration of Governments in 24 Jurisdictions Around the World

As part of the International Alcohol Control Study, researchers from 24 jurisdictions assessed alcohol industry penetration and government ...

Misconduct Report Oct 9 '24
Dark Apps: How Alcohol Industry Funded Digital Tools Function As Covert Marketing Channels

This study examined the information accuracy and framing, behaviour change techniques, and functions of alcohol-industry-funded digital ...

Misconduct Report Apr 3 '23 AB InBev, Bacardi
Canada: Big Alcohol Derailed Planned Alcohol Tax Increase While New Report Details High Alcohol Harm and Economic Costs

Big Alcohol managed to pressure the Canadian government into giving up on a much needed alcohol tax increase. The federal alcohol duty was ...

Misconduct Report Mar 22 '23 AB InBev
Canada Will Improve the Alcohol Duty Escalator As More Ambitious Action Is Needed to Address Alcohol Burden

The planned escalator of the alcohol excise tax in April 2023 upgrades the existing Canadian alcohol tax policy’s effectiveness. The ...

Misconduct Report Jan 31 '23
Canada: Big Alcohol Called Upon to Step Out of the Dark and Face the Public with Their Resistance to Warning Labeling 

Bill S-254, an Act to amend the Food and Drugs Act (warning label on alcoholic beverages) was introduced by Patrick Brazeau, Senator of ...