Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report May 8 '26 AB InBev, Ambev, Diageo, Grupo Modelo, Molson Coors
How Big Alcohol Is Using the 2026 World Cup to Push Young People Back to Alcohol

Big Alcohol corporations are turning the 2026 FIFA World Cup into the largest alcohol marketing operation in the history of sport. For ...

Counteraction story Mar 30 '26
New Zealand Communities Lead Resistance to Pro-Industry Alcohol Reforms

Communities across Aotearoa New Zealand are mobilising against a government bill that would weaken local alcohol protections, expand ...

Misconduct Report Mar 10 '26 Diageo
Diageo Created a Lemonade to Sell Whisky Where Whisky Ads Are Illegal 

Diageo created a non-alcoholic lemonade with no purpose other than to advertise Johnnie Walker whisky in a country where advertising whisky ...

Misconduct Report Feb 27 '26 Ginebra San Miguel, San Miguel, San Miguel Brewery Inc.
Targeting Gen Z: The Philippine Alcohol Industry’s Youth Recruitment Strategy

The Philippine alcohol industry is running a coordinated campaign to recruit Gen Z consumers – using flavored products, influencer ...

Misconduct Report Sep 22 '25 AB InBev
AB InBev Facing Fraud Probe in South Korea Over Alleged Tax Evasion and Shell Company Scheme

AB InBev, the world’s largest beer producer, is facing serious allegations of misconduct – this time in South Korea. Its local ...

Misconduct Report Apr 1 '25 AB InBev, Asahi, Bacardi, Carlsberg, Diageo, Heineken, Kirin, Molson Coors, Pernod Ricard, Suntory
IARD Exploits Decline In Youth Alcohol Use to Whitewash Industry Image

The International Alliance for Responsible Drinking (IARD) – the alcohol industry’s global mouthpiece – has released a new report ...

Misconduct Report Feb 25 '25 AB InBev, Diageo, Heineken, Pernod Ricard
Expanding Harm – How the Alcohol Industry Targets Emerging Economies

Big Alcohol’s relentless push for expansion is focused on so-called “developing markets” – a term the industry uses to ...

Misconduct Report Jan 30 '25
What We Know For Sure – and What Not – About the Potential of Policy Measures to Protect People From Alcohol Marketing

For the eleventh episode in our third season we discuss what we know for sure – and what not – about the potential of policy measures ...

Misconduct Report Jan 6 '25
How Do Countries Inform Their People That Alcohol Causes Cancer?

This article explores how countries are addressing cancer risks due to alcohol by highlighting effective strategies and the challenges they ...