Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Mar 3 '25 AB InBev, Grupo Modelo
Big Alcohol’s Diversion Tactic: Grupo Modelo Pushes “Responsibility”

Grupo Modelo, a subsidiary of AB InBev, wants you to believe that alcohol use is all about personal responsibility. A recent post on their ...

Misconduct Report Mar 1 '25 AB InBev
Unmasking Itself: Big Alcohol Cuts DEI Programmes

Major alcohol corporations in the U.S. have rolled back Diversity, Equity, and Inclusion (DEI) programmes. These are moves to carry favor ...

Misconduct Report Feb 25 '25 Brouwerij De Halve Maan
Submitted case: Brewing Misinformation – Belgian Charity Event Promotes Alcohol as a Social Fix

“Every year, the Belgian public broadcaster VRT organizes a campaign called The Warmest Week, which raises funds for projects ...

Misconduct Report Feb 20 '25 Bacardi, Diageo, Pernod Ricard
Unmasking the Conflict of Interest in Cambodia’s New Alcohol Initiative

A new alcohol policy initiative in Cambodia aimed at developing alcohol use guidelines is being framed as a step forward in tackling ...

Misconduct Report Feb 12 '25 Heineken, Heineken Mexico
Heineken’s 0.0 Strategy – A Trojan Horse for Alcohol Marketing

Heineken is once again pushing its “smart drinking” narrative, using its 0.0% beer to create the illusion of corporate responsibility. ...

Misconduct Report Feb 10 '25 Diageo
Unmasking Diageo’s ‘Na Real’ Program in Brazil

Diageo’s ‘Na Real’ program in Brazil is framed as an initiative to “educate adolescents about the risks of underage alcohol ...

Misconduct Report Dec 6 '24 Heineken
Heineken’s Salvador Campaign: Misleading Messaging for Younger Demographics

The concept of “responsible consumption” has long been a tool for Big Alcohol to deflect accountability for the harm caused by their ...

Misconduct Report Nov 25 '24
Exposing Alcohol Industry Penetration of Governments in 24 Jurisdictions Around the World

As part of the International Alcohol Control Study, researchers from 24 jurisdictions assessed alcohol industry penetration and government ...

Misconduct Report Nov 21 '24 Diageo
Diageo Ireland: Marketing Disguised as Community Support

Diageo Ireland, like many global alcohol corporations, frequently portrays itself as a champion of community well-being through corporate ...