Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Aug 18 '25 Bacardi, Pernod Ricard
Big Alcohol’s Global ‘Responsible Drinking’ Drive Turns Alcohol Harm into a Personal Problem

“Responsible drinking” is one of the alcohol industry’s most deceptive tools. It shifts the blame for harm onto individuals while ...

Misconduct Report Apr 29 '25 AB InBev
Corona’s “Natural Freezers” Distract from the Beer Industry’s Massive Ecological Footprint

Corona, owned by global alcohol giant AB InBev, is once again pushing a shiny PR campaign dressed up as environmental action – this time ...

Misconduct Report Apr 10 '25 Diageo
Civil Society Capture in Action: How Uganda Red Cross Became a Pawn in Big Alcohol’s Game

Uganda Breweries Limited (UBL), a subsidiary of global alcohol giant Diageo, has launched a new campaign called Eyo Red Card, claiming to ...

Misconduct Report Apr 1 '25 AB InBev, Asahi, Bacardi, Carlsberg, Diageo, Heineken, Kirin, Molson Coors, Pernod Ricard, Suntory
IARD Exploits Decline In Youth Alcohol Use to Whitewash Industry Image

The International Alliance for Responsible Drinking (IARD) – the alcohol industry’s global mouthpiece – has released a new report ...

Misconduct Report Mar 21 '25 Diageo
Theatre of Deception: Diageo’s School Program in Brazil

Diageo – the alcohol giant behind brands like Johnnie Walker and Smirnoff – continues to push its so-called “Na Real” program into ...

Misconduct Report Mar 20 '25 Pernod Ricard
Fake Transparency: Pernod Ricard’s QR Code Labels Do Nothing for Public Health

Pernod Ricard Philippines is rolling out QR code-enabled digital labels in the Philippines, marketing them as a step toward “consumer ...

Misconduct Report Mar 20 '25 AB InBev
Submitted Case: Irresponsible Fusion of Alcohol Promotion and Mental Health Advice

In a glaring display of corporate irresponsibility, United National Breweries (UNB) has come under fire for intertwining mental health ...

Misconduct Report Mar 12 '25 Heineken
Heineken Secures 10 Years of Alcohol Marketing at Ajax – And Calls It “Sustainability”

Heineken’s 10-year sponsorship deal with Ajax football club is strategic move to entrench alcohol deeper into football culture while ...

Misconduct Report Mar 4 '25 Diageo
Colombian Children Targeted by Diageo’s Misleading “Smashed” Program

Diageo’s “Smashed” program is making its way into Colombian schools under the guise of preventing underage alcohol use. As ...