Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Mar 4 '26 AB InBev, Grupo Modelo
AB InBev Turned Mexico City’s Main Square into a Beer Ad for 400,000 People

On 1 March 2026, Grupo Modelo – the Mexican subsidiary of AB InBev, the world’s largest beer producer – staged a free Shakira ...

Misconduct Report Feb 27 '26 Ginebra San Miguel, San Miguel, San Miguel Brewery Inc.
Targeting Gen Z: The Philippine Alcohol Industry’s Youth Recruitment Strategy

The Philippine alcohol industry is running a coordinated campaign to recruit Gen Z consumers – using flavored products, influencer ...

Misconduct Report Feb 4 '26 AB InBev
Olympic Athletes Now Sell Beer for AB InBev – Under the Banner of “Relaxation”

Ahead of the Milano Cortina 2026 Winter Olympics, AB InBev is once again weaponising sport to push its Corona brand – this time ...

Misconduct Report Feb 1 '26
IARD Undermines Dry January to Protect an Industry That Profits From High-Risk Alcohol Use

IARD – funded by 13 of the world’s largest alcohol companies – used a trade media interview to discourage people from trying a ...

Misconduct Report Sep 17 '25 AB InBev
AB InBev Embeds Itself in São Paulo’s Health System

A tool used in São Paulo – Modera SP – is presented as a public health innovation to help people reflect on their alcohol use. ...

Misconduct Report Sep 2 '25 AB InBev, Ambev
Ambev’s Karaoke Cure: When Songs Replace Real Alcohol Policy

Ambev, owned by AB InBev, is celebrating the 70th anniversary of the Festa do Peão de Barretos with a new country song about ...

Misconduct Report Sep 1 '25
Not So Responsible – Buy More Booze to Win: Premier Distilleries’ Predatory Promo in Uganda

Premier Distilleries Limited (PDL) staged a “responsibility” roadshow in Luweero while running a sales campaign that does the exact ...

Misconduct Report Aug 18 '25 Bacardi, Pernod Ricard
Big Alcohol’s Global ‘Responsible Drinking’ Drive Turns Alcohol Harm into a Personal Problem

“Responsible drinking” is one of the alcohol industry’s most deceptive tools. It shifts the blame for harm onto individuals while ...

Misconduct Report Apr 29 '25 AB InBev
Corona’s “Natural Freezers” Distract from the Beer Industry’s Massive Ecological Footprint

Corona, owned by global alcohol giant AB InBev, is once again pushing a shiny PR campaign dressed up as environmental action – this time ...