Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Sep 17 '25 AB InBev
AB InBev Embeds Itself in São Paulo’s Health System

A tool used in São Paulo – Modera SP – is presented as a public health innovation to help people reflect on their alcohol use. ...

Misconduct Report Sep 9 '25 Fábrica de Licores de Antioquia
FLA dusts off Big Alcohol’s favorite myth – smuggling scare to block Colombia’s tax reform

Fábricas de Licores de Antioquia (FLA) has joined the chorus of industry voices warning that Colombia’s tax reform will “incentivize ...

Misconduct Report Sep 3 '25 Carlsberg
Festival violence and sexual assaults – Carlsberg’s “responsibility” campaign rings hollow

Carlsberg is touting its “ZERO Irresponsible Drinking” at Roskilde 2024, promoting a 0.5% IPA and positioning itself as a safety ...

Misconduct Report Aug 28 '25 AB InBev, Diageo, Heineken, Pernod Ricard
Big Alcohol’s Cancer Denial – Diageo and other global alcohol giants bank on creating confusion

Big Alcohol thrives on confusion. Diageo, AB InBev, Heineken, Pernod Ricard, and Campari all know their products cause cancer – and that ...

Misconduct Report Apr 10 '25 Diageo
Civil Society Capture in Action: How Uganda Red Cross Became a Pawn in Big Alcohol’s Game

Uganda Breweries Limited (UBL), a subsidiary of global alcohol giant Diageo, has launched a new campaign called Eyo Red Card, claiming to ...

Misconduct Report Apr 7 '25 AB InBev, Diageo, Pernod Ricard
Normalizing Alcohol Use Through Deception – The Industry’s Real Goal Behind “Moderation Week”

The Asia Pacific International Spirits and Wines Alliance (APISWA) has launched a so-called “Moderation Week” across Vietnam, Cambodia, ...

Misconduct Report Apr 1 '25 AB InBev, Asahi, Bacardi, Carlsberg, Diageo, Heineken, Kirin, Molson Coors, Pernod Ricard, Suntory
IARD Exploits Decline In Youth Alcohol Use to Whitewash Industry Image

The International Alliance for Responsible Drinking (IARD) – the alcohol industry’s global mouthpiece – has released a new report ...

Misconduct Report Mar 21 '25 Diageo
Theatre of Deception: Diageo’s School Program in Brazil

Diageo – the alcohol giant behind brands like Johnnie Walker and Smirnoff – continues to push its so-called “Na Real” program into ...

Misconduct Report Mar 4 '25 Diageo
Colombian Children Targeted by Diageo’s Misleading “Smashed” Program

Diageo’s “Smashed” program is making its way into Colombian schools under the guise of preventing underage alcohol use. As ...