Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Jun 5 '26 AB InBev, Heineken
Bought and Brewed: How the Beer Industry Wants You to Think Beer Is Healthy

Vitamin B6 is in almost everything people eat, and deficiency is rare. A German study, funded by Heineken and AB InBev through a German ...

Misconduct Report Apr 29 '26 AB InBev, Ambev, Heineken, Heineken Brazil
Brazilian Beer Industry Lies About Beer Tax While Its Lowest in the Americas

As Brazil discusses alcohol taxes, WHO data shows that the excise tax share on Brazilian beer at 2.28% is the lowest in the Americas ...

Misconduct Report Apr 1 '26 BrewDog
BrewDog’s ‘Lost Forest’: How a Carbon-Negative Pledge Became an Environmental Liability

The Scottish beer company BrewDog promised to plant three million trees on a Scottish Highland estate and declared itself “carbon ...

Misconduct Report Mar 24 '26 Ambev, Heineken Brazil
Brazil’s Beer Industry Is Losing Young Consumers – and Spending Billions to Win Them Back

Beer consumption in Brazil fell 5% in 2025 – the largest reduction in over a decade – and the industry’s own trade body says ...

Misconduct Report Mar 3 '26 AB InBev, Heineken Beverages SA
How Big Alcohol Stole the Budget: Inside the Industry Campaign That Derailed South Africa’s Alcohol Tax Ambitions

South Africa’s 2026 Budget set alcohol excise at a 3.4% increase – a clear retreat from last year’s above-inflation adjustment and a ...

Misconduct Report Feb 3 '26 Heineken
Heineken on the Tube: TfL’s Public Health Double Standard

How Heineken exploited a gap in Transport for London’s advertising policy to embed alcohol branding in public infrastructure. In ...

Misconduct Report Feb 1 '26
IARD Undermines Dry January to Protect an Industry That Profits From High-Risk Alcohol Use

IARD – funded by 13 of the world’s largest alcohol companies – used a trade media interview to discourage people from trying a ...

Misconduct Report Oct 28 '25 Heineken
Heineken CEO Pushes Misleading Mental Health Claims to Sell More Beer

Heineken’s chief executive, Dolf van den Brink, recently maid misleading claims that beer could help ease loneliness and even address the ...

Misconduct Report Oct 6 '25 Diageo
Diageo Exploits Youth Employment Crisis to Rebrand Itself as a “Development Partner” in South Africa

When South Africa’s Deputy Minister of Higher Education, Nomusa Dube-Ncube, appeared alongside Diageo South Africa, ...