The UK’s new 10-Year Health Plan, released on July 3, 2025, has scrapped key alcohol prevention proposals, most notably, a ban on alcohol advertising, following pressure from the alcohol industry.
Despite rising alcohol deaths and a £21 billion annual economic toll, the government omits proven, cost-effective alcohol policy solutions to protect people’s health.
Civil society groups have criticised the plan as a gift to Big Alcohol.
With over 40% rise in alcohol-specific deaths since 2019 and disproportionate harm among vulnerable communities, civil society calls on the government to urgently prioritise evidence-based alcohol policy solutions over alcohol industry interests to prevent further harm.
