In December 2020 the World Health Organization conducted a web-based consultation on a working document to develop a global action plan to better implement the WHO Global Alcohol Strategy. When the submissions were released recently a concerted effort of the alcohol industry became apparent: deploying the Big Tobacco strategy and network where think tanks interfere on behalf of the industries in public health policy making. This mobilization of Big Tobacco’s network to undermine alcohol policy development at the WHO calls into question even more why the alcohol industry is allowed to participate in the first place.

