Big Alcohol Uses Social Media to Create Parallel Universe Where Actual Alcohol Harms and Policy Solutions Are Absent

The present study addresses two key questions:
What are the main issues that the key alcohol industry actors in Uganda concentrate on in social media communications?

Based on these data, what insights are possible into the goals and strategies pursued by the principal alcohol industry policy actors in Uganda?
X is used overwhelmingly by alcohol industry actors in Uganda to promote corporate social responsibility (CSR) and alcohol policy framing content.
X is thus used to create a parallel universe, in which the actual harms and what is known about how to reduce them are conspicuous by their absence.
The alcohol industry presents itself as indispensable to Uganda’s future and appears to have developed relationships with politicians, partnerships with government, and built a coalition with farmers. This means the alcohol industry may be well positioned to oppose public health policy measures, even though their arguments lack substance and are at odds with the evidence.

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