Big Alcohol Uses Influencers Fighting for Gen Z
Posted on April 05, 2020 in Heineken, Africa, Asia-Pacific, Eastern Mediterranean, Europe, India, The Americas, United States of AmericaBig Alcohol is losing its grip on the younger generations but crafting more personal connections is a new key tool to convert a new generation to alcohol consumers. Brands enlist macro and micro influencers or key opinion leaders (KOLs) to reach target markets in the form of communities…