Big Alcohol Uses Influencers Fighting for Gen Z

Posted on April 05, 2020 in Heineken, Africa, Africa, Africa, Africa, Africa, Africa, Africa

Big Alcohol is losing its grip on the younger generations but crafting more personal connections is a new key tool to convert a new generation to alcohol consumers. Brands enlist macro and micro influencers or key opinion leaders (KOLs) to reach target markets in the form of communities…

Adolescent Alcohol Use, Alcohol Harm, alcohol marketing, Alcohol Policy, BigAlcoholExposed, Digital Marketing, Evidence, Heineken, Influencer Marketing, News, Public Health, Social Media Marketing
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